we partnered with the internal team of expona to invent and craft their Idenity.
expona is an experience marketplace where any registered person can monetise what they love to do in the form of an experience.
it needed a versatile system that worked effectively across an ever-broadening portfolio of media but also reflected and represented the personality of itself.
With tangible cards and tickets, we hoped to add a collectible and real-life factor to the Expona experience. This way, both access to the experience would be smoother and it would help the user feel privileged
This new identity hepled bring coherence and consistency. But it also kept the youthful dynamism, bold movement and unparallel joy that makes Expona so unique.